Puritanism Essays (715 words) - Christian Philosophy,

Puritanism Puritanism Sinner's In the Hands of an Angry God Jonathon Edwards Puritanism, a religious reform movement in the late 16th and 17th century which sought to purify the Church of England, Anglican Church. Puritans became noted for a spirit of moral and religious pledge that determined their whole way of life, and they sought through church reform to make their lifestyle the pattern for the whole nation. Their efforts to transform the nation led to a civil war in England, and to the founding of the colonies in America as working models of the Puritan way of life. The excerpt from Jonathon Edwards' sermon Sinners in the Hands of an Angry God, is an example on how Puritans followed their religion. Jonathon Edwards' work describes how God hated Puritans for their sins; which led the Puritans to feel guilty for their sins. With the wrath of God and the guilt man felt, the damnation and salvation principal became the focus of Puritanism. The Puritans religion had the belief that they were sinners, and that God hated them for their sins. According to Jonathon Edwards, God hates man? 'Tis true that judgement against your evil work has not been executed? (Edwards 41). He used evil work as a metaphor for sins. Bremmer's article Puritanism, its Essence and Attraction describes God's creation of man, man's fall from his grace, and how we became sinners. Man was part of God's creation and was made in the image of God. The relationship between God and the first man Adam was described as a covenantal bond. In the words of the Puritan West - minister Confession, 'life was promised to Adam, and in him to his posterity, upon condition of perfect and personal obedience.' But 'our first parents' violated this covenant? (Bremmer 20). Since our first parents violated this covenant, they fell from their original righteousness and communion with God, and so became dead in their sin. The effects from this original sin were born by all men thereafter. Since the Puritans believed that we were all sinners, the Preachers often utilized the concepts of the wrath of God and guilt in their sermons. God was so angry with man that his wrath was great. Edwards in his sermon described God's wrath in terms of metaphors. His wrath was so vengeful that he described floodwaters being held by a dam. It was God's will that the dam did not break, and wipe man out. Puritans spoke frequently in his benevolence (Bremmer 20). God had ill will toward man, and only salvaged a few and left the rest for damnation. Man after the fall was by nature sinful, and for sinning against God man deserves damnation. This was a central belief of Puritanism. Every man was in the hands of an angry God. Thus are all you that never passed under a great change of heart by the mighty power of the Spirit of God upon your souls; ? 'tis nothing but his mere pleasure that keeps you from being this movement swallowed up in everlasting destruction (Edwards 42). At the time God created Adam, man's salvation depended on his own actions. God pledged happiness to Adam in return for man's absolute obedience to the will of God. The Covenant of Works exemplifies this concept in Puritanism. In the fall, man broke the covenant, and lost his opportunity to be salvaged. The consequences of man's sin could only be reversed through divine action. God provided the release by the Covenant of Redemption. ? the agreement whereby the Father compacted with the Son to provide the salvation of some men and women through Christ's sacrific e (Bremmer 21). This superficial order for the sins of mankind made possible individual redemption through the Covenant of Grace. Once man reached this Covenant, believing in God could redeem him. The excerpt from Jonathon Edward's sermon, Sinners in the Hands of an Angry God, focused on Puritanism theology. He addressed the issues of man as a sinner, God's hate of sinners - wrath of God. Throughout the sermon he addressed the damnation of man, the process of salvation and redemption. He hammered at his congregation using guilt and fear for their souls. Thus Edwards' sermon incorporated

Correct Use of the Adjective Reincarnate

Correct Use of the Adjective Reincarnate Correct Use of the Adjective Reincarnate Correct Use of the Adjective Reincarnate By Maeve Maddox The word reincarnate used as an adjective is extremely popular with writers who comment on politics and entertainment. Many of the ways in which the word is used, however, are questionable. First, some definitions. Incarnate is related to the Latin word for flesh (caro). To incarnate is to enter into a fleshly body. The Incarnation is the Christian doctrine that God inhabited a human body as Jesus. Pre-Christian belief included the belief that a god could walk the earth in human form. The religious concept of reincarnation is the belief that when a human body dies, the spirit that inhabited it is reborn into another body. As an adjective, incarnate often follows a noun and means in the flesh. Ex. Some regarded Hitler as the devil incarnate. Like incarnate, the adjective reincarnate is almost always placed after the noun it describes. Ex. Many believed that John the Baptist was Elijah reincarnate. As an adjective reincarnate means reincarnated. Here are some examples of reincarnate from the web. Some are used incorrectly. 1. Palin may well be Dick Cheney’s reincarnate. 2. The big question: Is G.W. Bush the reincarnate of our lord and savior? 3. Look at GOP’s embrace of Sarah Palin – a Bush reincarnate – as its future savior. 4. Bush essentially describes himself as a reincarnate of Harry Truman. 5. But what if shes pregnant with the Michael Jackson reincarnate? 6. I dont know anyone, liberal or conservative, that thinks Michelle Obama is some kind of Jackie Kennedy reincarnate. 7. Hoping in vain to be perceived as John F. Kennedy reincarnate, in the summer of 1999 Bill Clinton†¦ 8. From the beginning I have said that this hot young man must be Elvis reincarnate. 9. If Bush pardoned someone who re-offended, the Times would run 47 front page stories on the person and act like he was Son of Sam reincarnate. 10. Bush’s agenda to reincarnate NATO, inspired by the Wolfowitz document, is key to this oil strategy. Comments Items 1-5 use reincarnate as if it were a noun. The noun form is reincarnation. Corrections: Dick Cheney’s reincarnation (the possessive calls for a noun) the reincarnation of our lord and savior (the article the calls for a noun) a Bush reincarnation (the article a calls for a noun) a reincarnation of Harry Truman. (ditto) the reincarnation of Michael Jackson (see number 2.) NOTE: Strictly speaking, for a person to be somebody else reincarnate, the somebody in question should be dead. We can suggest that someone is Truman reincarnate, or Michael Jackson reincarnate, because Truman and Jackson are dead. In the case of the living, like Cheney and Bush, a play on the word clone might be more apt. To suggest that someone is a living person reincarnate conjures up the spooky idea of two spirits inhabiting one body. Items 6-8 use the adjective reincarnate correctly. Item 9 is iffy. In one sense Son of Sam is still alive in the person of lifer David Berkowitz. On the other hand, the murderer Son of Sam is presumably dead, i.e., off the streets. Son of Sam reincarnate works, but the writer could have come up with a murderer who, like the Wicked Witch of the East, is not only merely dead, but really most sincerely dead. Item 10 uses reincarnate as a verb. The questionable use here is not that NATO is not a fleshly body inhabitable by a spirit. Reincarnate and its forms are often used figuratively. Whats wrong here is that NATO never died. If NATO had been dissolved and then a new organization formed under a new name to include the old Soviet bloc, reincarnate would be appropriate. ACORN (Association of Community Organizations for Reform Now), for example, is busily reincarnating under various new names in the different states. Bottom line: dont confuse the post-positional adjective reincarnate with the noun reincarnation. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Synonyms for â€Å"Leader†Select vs. Selected10 Humorous, Derisive, or Slang Synonyms for â€Å"Leader† or â€Å"Official†

The Best Career Advice from Richard Branson

The Best Career Advice from Richard Branson Ever wonder how Richard Branson founded Virgin at the age of 20 and went on to own an unheard of eight different billion-dollar companies- all without a business degree? Well, now you can find out. Here are 10 of Branson’s best suggestions for how to achieve success, starting with his number one suggestion for 2017.1. Always write things down.What good are good ideas when you don’t remember them after you’ve had them? Don’t forget your best ideas. Keep a notebook handy and write every single one of them down! To-do lists also fall under this advice. Don’t let anything important (or potentially important) fall through the cracks.2. Love what you do.If you don’t love it, you probably should find a way not to do it. Building a business takes every ounce of everything you’ve got. Don’t waste all that energy on something that isn’t enjoyable to you even a little.3. Make a splash.You need to be seen out there in your industry a nd in the world. You have to go out and sell yourself, appear in print, travel, and otherwise be visible. Meet as many people as you can and loop them all into your massive network.4.  Brand yourself with care.When choosing your brand and name, make sure that name represents everything you want your brand to say. Pick a name that matches how you want the world to see your product. It’s worth the extra time and effort brainstorming.5. Understand that risk is necessary.Every business requires taking risks. Take smart ones, rather than trying to avoid any risks at all. Playing it safe won’t get you far.6. Don’t forget the second impression.We all know how important the first impression can be. But the second shouldn’t be forgotten. Once you bring in a customer, make sure their second impression is so good that you hang onto them for life.7. Perfection is a mirage.Nothing and no one is ever 100% perfect. There is always room for improvement. Embrace this an d use it to push yourself ever further.8. Go where no one else has gone.Venture into uncharted territory. Figure out what hasn’t been done or thought of yet, and do that thing. Find the hole in the market and fill it. Spark new ideas and innovation and stay on the cutting edge.9. Start using â€Å"we.†You want all employees to be using the word â€Å"we† to describe their company and their relationship to their work. An absence of this is a sign that management and those down the chain of command aren’t communicating, and aren’t on the same page.10. Know that everyone isn’t a born leader.Managers and leaders bring the best out in people, and communicate extremely effectively. Not everyone does this well. If you found a company but don’t find yourself suitable for management, appoint people to manage- it’s okay!

Statement of Career Goals Essay Example | Topics and Well Written Essays - 250 words

Statement of Career Goals - Essay Example I believe this noble phrase is relevant to my case and pursuit of excellence. After my MBA attainment, I still feel incomplete and seek to pursue education to the heights and exhaust management concepts. Besides, I am aware of the increasing dynamism in any social organization hence need to adopt culture of flexibility. In that respect, I strive to take up more courses related to management and grasp ICT concepts which has proved to be instrumental in the contemporary management practices. I strongly believe in ethical practices in line with the requirements of good administration responsibilities. My current enrolment for MPA (Master In Public Administration) graduate program is targeted at strengthening my ability to realize desirable results for any organization and assignment. I strongly believe that blending my theoretical knowledge with practical application in management will bring about the best in me. My central goal is to become an acclaimed public administrator with critical management

Is PPACA Constitutional Assignment Example | Topics and Well Written Essays - 500 words

Is PPACA Constitutional - Assignment Example There are various initiatives that are part of the PPACA program. Majorly the concept of quality/cost as an initiative is designed to improve the quality of health services and at the same time lowering the costs to enable everyone to access Medicare. Improving the quality and reducing the cost will transform health care by changing how the patients receive Medicare in hospitals and also how the physicians in the hospital get compensated. According to this article, PPACA provides a perfect environment for a better healthcare in the future (Segal, 2009). Most important is the cost reduction by preventive care. In this, it has been noted that most a significant part of the bulk of health spending lies in the treatment as opposed to prevention. Thus OPTUM has been involved in a program to monitor patients and behaviorally influence them regarding their health. And owing to the benefits of large scale, providers have famed the work to OPTUM and this reduces the costs. The preventive care involves the employment, training new programs, development, job designs, and interfacing on the operational modality of the new department. Ethnic specialization is as well a good initiative. Ethnic specialization will help in lowering the total costs of variances that would bring in quality throughout the system. Different ethnicities possess different markers and attributes. The UHG has thus chosen to come up with initiatives to educate the communities and extract information from them. The data can hence be used for various analyses or even be provided as a service to the public. OPTUM will also take an initiative of helping providers and offering clinical services. In this, it shall aid providers who require HITECH funds through the provision of technological solutions to them; this shall include HER/EMR implementation organizations, prescription management, services such as payment or billing as well as collaborative technology payments.

Islam in the Ottoman Empire

Islam in the Ottoman Empire THE ISLAMIC CHARACTER OF THE OTTOMAN EMPIRE â€Å"In what ways was the Ottoman Empire Islamic?† ________________________________________________________________________ Part I: Introduction: This paper seeks to make an analysis of the ways in which the Ottoman Empire was Islamic. It seeks to establish the relationship between the Ottoman Empire and Islam, the religion on which it was founded. Part II: Summary: At the core of this narration is the fact that the nature of enforcement of Islamic tenets in the length and breadth of the Empire kept shifting with time. Although Islam and the Ottoman Empire were inseparable, since the very foundation of the Empire was Islamic, the actual manner in which Islam was enforced in the Empire varied in relation to time and geographical space. The pattern in which Islam was enforced altered from that of a brutal version at the beginning of the Empire to one that moderated greatly as the decades and centuries progressed. In other words, the dispensation shifted from Jihad to Dhimma. [1] The nature and reasons for this metamorphosis forms the heart of the paper. Moreover, Islam in its unadulterated form could not be enforced in a monolithic, homogeneous fashion in all the centuries of Ottoman rule, because the territories they governed were vast and disparate. In view of this complex scenario, this paper, due to the severe constraint of space, tak es up only two important aspects of Islam that were more or less a constant in the Empire as it grew –the treatment of non-Muslim subjects, and of women. In these, an overwhelmingly large part is devoted to the former, because administration enjoyed greater primacy, while the latter is referred to in passing. On account of this dearth of space, a unique element of the Ottoman Islamic military, the Janissaries, is left out. Part III: Discussion: The ascendancy to power of the Ottomans took place in the backdrop of the waning of authority of the Seljuk dynasty, the dominant power of Asia Minor until then.[2] In the given situation, since the political situation was very volatile, and opportunity was afforded to building an empire to one who succeeded in this unstable milieu, what was needed was brute force to achieve these ends. The period saw a novelty –the formation of a band of savage and predatory men calling themselves the Ghazis. Fanatically dedicated to Islam, these warriors derived their authority from the Islamic notion of Jihad –Holy War. The earliest Ottomans were typical examples of Ghazis. This concept enabled the Ottomans, who till then had been an insignificant vassal of the Seljuk dynasty, to now establish their authority in the region. This is how the establishment of the Ottoman Empire was based entirely on a primitive interpretation of and resort to militant Islam. (Turnbull, 2003, p. 10) From these beginnings, over the years, the Ottomans displayed towards non-Muslim subjects a sense of tolerance that would put Europe to shame. During the 14th, 15th and 16th centuries, when events such as the Inquisitions were becoming milestones in Europe’s history[3], the Jews found refuge in the Ottoman Empire. This was the predominant destination to which the persecuted Jews milled, and were able to practice their way of life without any hindrance. A Hapsburg ambassador in the court of Suleiman the Magnificent had this to say about the Ottoman Sultan’s attitude towards his empire’s non-Muslim subjects: It is by merit that men rise in the service, a system which insures that posts should be assigned to the competent . . . . They do not believe that high qualities are either natural or hereditary . . . , but that they are partly the gift of God, and partly the result of good training, great industry, and . . . zeal . . . . Honors, high posts and judgeships are the rewards of great ability and good service. This is the reason that they are successful in their undertakings. (Levy, 1992, p. 15) Reasons for the change in attitude: Some major reasons can be attributed for this benign treatment of these subjects. As inheritors of the pristine tenets of Islam, these rulers considered Christian and Jewish people their theological predecessors; on account of this, although the Koran was considered the final and purest revelation, the same Koran, the ultimate fountainhead of wisdom to the Muslims, also placed upon Muslim rulers an obligation to protect their non-Muslim subjects, under the covenant of the Dhimma. (Levy, 1992, pp. 15, 16) For this protection, these subjects had to pay a tax, and were required to live under some restrictions, such as acceptance of Muslim superiority, being banned from riding animals that Muslims rode, and being made to wear distinguishing dresses or badges. (Lewis, 1982, p. 5) Other restrictions included being obliged to build houses lower than those of Muslims, being proscribed from residing in the neighbourhood of a mosque, and allocation of the pl ace of dispute resolution between minorities.[4] (Gà ¶Ãƒ §ek , 1996, p. 35) However, essentially, as pointed out by Lewis (1982), during the course of their history, the Ottoman Turks outgrew their initial tendency to maraud and slaughter at will, and were predisposed towards building an empire through a well-knit system of administration that derived from the Koran; over the years, they graduated to retaining their warm relationship with non-Muslims out of practical considerations. (Lewis, 1982, p. 5) For example, in most of the lands the Ottomans ruled, Christians and Jews had lived for centuries. Where conversion of these people, especially the numerically superior Christians was impossible, forcing conversion would almost certainly have invited revolt; because of this, most Ottoman rulers decided that it was wiser to leave these minorities to their own religion. In addition, allowing them to practise their own religion also gave the administration much needed taxes. In this sense, the presence of the minorities was actually an advantage to some Ottoman s ultans. These minority religious groups usually were classified under a system of local administration called the millet. Literally translating to nation, these units were helpful in keeping the Sultan informed about the state of affairs of the minorities. (McCarthy, 1997, pp. 127, 128) As a result, although there were some infrequent tensions in the form of humiliation and derision, by and large, the relationship between the Muslims and non-Muslims in the entire length and breadth of the Ottoman Empire, almost throughout the six centuries of its existence, was characterised mostly by goodwill, making the Empire a medley of various religions and cultures. This contrasted starkly with the ghettos and exile of the Jews in Europe. The occasional strains that arose were more for economic and social reasons rather than purely religious. (Lewis, 1982, pp. 5-7) Women in the Ottoman Empire: When it came to their treatment of women, the Ottomans derived from the various traditions they inherited, and Islam was one of them. While the lineage was patriarchal, their regional and tribal inheritance showed up in various aspects of their relationship with women, as precisely described here: â€Å"the Ottomans did make rational choices and draw upon a number of traditions in establishing the imperial household. The legacy of acquiring women through â€Å"raids† most likely came directly from a central Asian tradition; the employment of polygyny, that is multiple wives, probably derived from Islamic sources; the Ottomans may have learned of concubinage from the Persians; and they may have adapted from the Byzantines the idea of securing alliance and treaty through marriages.† (Goffman, 2002, p. 40) Part IV: Conclusion: Islam was the soul of the Ottoman system of governance; yet, this was by no means a repressive regime. Contrary to the treatment of non-Muslims in most parts of the world that came under Muslim rule[5], the Ottoman Empire, the largest Islamic empire in history, (Karsh, 2003, p. 25) displayed a fair degree of tolerance towards its non- Muslim subjects. Whatever may have motivated this, the fact is that this speaks of the completeness of their evolution from the days of the Ghazi to that of a rule that had a generally salutary effect on the minorities of the empire. Overall, the Ottomans turned out to be a relatively far more tolerant empire than the Christian regimes of Europe of the same period. This perhaps was to lay the foundations of the modern Turkey as we know it today. References Goffman, D., (2002), The Ottoman Empire and Early Modern Europe, Cambridge University Press, Cambridge, England. Gà ¶Ãƒ §ek , F. M., (1996), Rise of the Bourgeoisie, Demise of Empire: Ottoman Westernization and Social Change, Oxford University Press, New York. Karsh, E., (2003), Rethinking the Middle East, Frank Cass, London. Levy, A., (1992), The Sephardim in the Ottoman Empire, Darwin Press, Princeton, NJ. Lewis, B., (1982), Introduction, in Christians and Jews in the Ottoman Empire: The Functioning of a Plural Society, Braude, B. Lewis, B. (Eds.) (pp. 1-32), Homes Meier Publishers, New York. McCarthy, J., (1997), The Ottoman Turks: An Introductory History to 1923, Longman, London. Turnbull, S., (2003), The Ottoman Empire, 1326-1699, Routledge, New York. ZeEvi, D., (1994), â€Å"The Sufi Connection: Jerusalem Notables in the Seventeenth Century† in Papers from CIEPO IX, Jerusalem Papers from CIEPO IX, Jerusalem, Singer, A. Cohen, A. (Eds.) (pp. 126-142), Hebrew University, Jerusalem. 1 [1] This blend of militarism and religious doctrines is best illustrated by Marshal Hodgson, in whose words the basic feature of the Ottoman Empire was that it was â€Å"a military- sharÄ «a alliance† (ZeEvi, 1994, p. 136) [2] Information on the early history and the structure of governance of the Ottoman Empire is neatly summed up in the following link: http://www.wsu.edu:8080/~dee/OTTOMAN/ORIGIN.HTM Although this site cannot be treated as a great scholarly work, it is a good account that can be used as a kind of concise guide to this aspect of the power vacuum in the founding of the Empire, and the relationship of the state and its structure with Islam. [3] The following link is an excellent source for a detailed account of the blood-soaked history of the Inquisitions: http://www.sundayschoolcourses.com/inq/inqcont.htm [4] On the subject of jurisdiction of dispute settlement between members of the minority communities, this author offers an interesting recorded instance, in which there is no contradiction about a situation such as this: â€Å"if Zeyd the Jew goes from Istanbul-proper to Galata to conduct business and if Amr the Christian, claiming (Zeyd the Jew) needs to settle a transaction, takes him to the Islamic court of Galata, would Zeyd the Jew have the right to state that he wants the case heard instead by the Islamic court in the neighborhood of Galata-proper.†(Gà ¶Ãƒ §ek, 1996, p.35) [5] An interesting case for the study of treatment of non-Muslim subjects in a state ruled by Muslims is that of India. The Muslims were the dominant ruling class for about 10 centuries, but this reign was far from even. Islamic kings’ treatment of the majority Hindus saw no uniformity, and is a matter of heated and emotive debate to this day in the country.

Energy Development and Electricity Usage Essay

Electricity consumption is something we do out of habit and unintentionally. We develop our habits based on our needs, hobbies, works, entertainment and enjoyments. We never really aware of how much we use daily and how much the source of energy is left in this world. We are named as screen generation, it means we all depending on electronic stuffs to complete and help us out in our daily life. We use air-con, television, refrigerator, fan, lamps, iron more over we use electricity to charge our gadgets those we probably have more than one like phone, laptop, tablet etc. We never really care about where the energy came from and are we wasting it? Main energy source is fossil fuels including coal, oil and natural gas. Many of us are uninformed about this main source of energy and how much we can take from the world. We barely know how much the world spent fossil fuels yearly to fulfill our electricity needs. The main problem here is fossil fuels are un-renewable. It takes millions of years for them to be formed and ready to use. Based on a high energies usage in this world, we need an alternative energy source to support our needs without exploiting our main source fossil fuels. We do have an alternative energy support like wind power, solar energy and moving water energy. Recent alternative energy source is nuclear energy. Those alternatives proven to be ineffective because they barely fulfilled energy needs. A natural consequence of overusing energy is increased costs for us. This can come in the form of fuel and energy bills; we will be paying more without an appreciable return on your investment. We may also risk lowering the expected lifespan of appliances and other electronics. When we have to replace spent devices, we further impact the environment by generating waste and purchasing replacement equipment. Our wise use of electricity, therefore, can translate into long-term savings in energy bills and also reduce the need for other purchases. Singapore energy support depends on natural gas imported by Indonesia and Malaysia. Due to Singapore lacks of natural resources Singapore has to be a depending country. Singapore’s energy support 80% imported from both Indonesia and Malaysia and 51% of it came from fossil fuels. The unawareness of public and lack of information lead me to develop this project. Not only to improve ourselves but also to provide for our next generation. Creative objective The aim of this project is to raise people’s awareness about the overused of electricity in Singapore household to reduce usage of electricity in their daily activities and to educate people about the effect to the earth. This campaign will make people take an action to against global warming that already happened in our earth. Cultural Context The project would be based in Singapore household electricity usage. Singapore is a well-developed country with a high numbers of citizens and resulting in high level of electricity usage, Singapore is a busy city that can make a lot of energy to support their industry, household, office, shopping mall and etc. Singapore doesn’t have own source energy, but Singapore had a good government that can manage their citizens’ energy usage with a small land but big populations. Singapore gets the energy from neighbor countries such as Malaysia and Indonesia. Households and industries in Singapore used a record amount of electricity in 2010 – the highest monthly usage in the last seven years. Economic activities have grown in the commercial and industrial sectors, which account for 75 per cent of the energy consumption. That why, because Singapore is a busy city, the people can handle their habits from overused electricity. Target market/Audience This campaign will focus on household, because at home that’s the first habit that people/families did. The primary will be parents because the parents are the people who make the rules or play an important role in the home. The secondary will be the youth/teenagers because they must know how/about saving electricity to save the earth as generations this day and for the future. Geographical: †¢ Singapore Demographic: †¢ Male & Female †¢ Family / Domestic Household †¢ Age Group: – Parents (25 – 45) – Teenagers (12 – 20) – Children (6 – 11) – Elderly (60+) †¢ Middle to High-income range Psychographic: †¢ Parents. †¢ Working people, fast-paced lifestyle, rarely stay at home. †¢ High-tech people †¢ Teenagers who like to play computer, electronic games. †¢ People who would like to know more about saving electricity. * * SWOT Strength: †¢ Can reduce the effect of electricity usage to the earth. †¢ People can learn more how to save the electricity and their money. †¢ People in Singapore can learn more environmentally friendly. Weakness: †¢ People still ignoring about the overuse of electricity †¢ Most people not well informed about the effect of overuse electricity. Opportunities: †¢ To gain support and to educate the public †¢ To remember the public about savings electricity with campaign that already done in Singapore. †¢ To spread the actual information about the cost and the solution to minimize electricity usage in Singapore. Threats: †¢ Public behavioral change †¢ Public mind set change * Deliverables This campaign will feature a print advertising that is a poster series that supported by the government, web design for this campaign, and also an application for smart phone as a consideration. Success measure These campaigns will success if people start take action to minimize the electricity. When people start prioritize electricity savings and when the number of electricity usage in Singapore show that the number are decreasing by changing Singaporeans behavior.